Social media can easily become awash of soulless selling and promotion with brands pushing their products and services. In such a busy feed of information, are you really going to notice those posts and Tweets? The more personable your brand feels, the more attention your posts will get.

Step-by-step brand building

Mark your goal posts.

Always start your marketing campaigns with a clear goal in mind so you know how to plan your strategy. Do you want more followers? More leads? Greater conversion? All of the above?

Build your strategy.

Plan your content strategy and social media strategy together. Mark out your keywords and articles to be focussing on. Use of hashtags on Twitter is a great way to break into conversations! How much will you post? When should you be posting?

Tone of voice.

You need to be consistent throughout all of your marketing channels to really build the brand and create a trusted voice. Remember to balance friendly with professional. Plan out your target audience and mark up customer personas, how would you speak to them when face-to-face?

Plan your content.

Posts need to be interesting and valuable to the user. They will need to be thought through to attract attention. What are people in your industry talking about? What are you an expert in that you can advise others on?

Keep updating.

When you start out, you naturally won’t have much engagement. You need to keep at it and build the following. An empty feed reflects badly on the brand more than posts without interaction.

Converse with influencers.

Who would be important people in your industry? If you can manage an interaction with them and engage their interest, the retweets, likes and mentions will encourage others to get on board with your feed and brand.

Review your analytics.

Social media platforms now have analytics built in. Measure the content that works well and what doesn’t and plan accordingly in the future.

Building up a social media channel and a brand personality can be quite time consuming. The more organised you are with the plan, the more efficient and successful it will become! Just remember how much it will be benefiting your company:

• When customers see a feed of personality, they will be able to connect more with the brand and create an image of the brand’s morals and ethics.
• The personality will help others engage more with your feed, creating conversation and a community of followers.
• It can build confidence in a brand which ultimately will increase your chance of generating leads and conversions.