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The Hive Blog

Thoughts, stories & ideas

06 June 2016

Digital Ideas: Grow your Small Business

grow-small-business

At Big Eye Deers, we have worked with many businesses all at various stages in their growth curve. From startups to large enterprises, we have worked closely with each to ensure their web and marketing strategies were spot on for their current situation.

Small businesses may find a point where they are struggling to take that next step up. We’ve put together some ideas to consider to get the ball rolling…

Fresh Web Design

This may seem like a big task but you will soon be reaping the benefits. People expect everyone to have a web presence these days so you need to ensure it reflects everything great about your business. An old site won’t do you any favours either! You want your site to be fresh, engaging and efficiently push the user towards the conversion points. Take a look at Big Eye Deers for web design and development...

Search Engine Optimisation

Worth the investment to ensure when people are searching for your company, product ranges or services, you are visible on Google! There are simple tricks that can help boost your rankings to get you onto page one. Here’s some simple ideas to get you started:

Use reviews to boost local SEO. Read more…

Optimise your on-page content. Read more…

Input keywords into your content. Read more…

Pay Per Click

Not wanting to wait for SEO to kick in? Opt for the Google paid ads and set up campaigns to get your site appearing in the advertisement areas on search result pages. Add your concise USPs and target keywords relevant to your business and what you users would be searching for. Take a look at what Google have to say here.

Social Media

One of the best ways to get your name out there and give your company a brand and personality! For B2B businesses, take a look into setting up and maintaining Twitter and LinkedIn channels. For B2C, focus in on the more consumer facing Facebook, Twitter, Pinterest and Instagram. Keep your feed updated to help encourage brand awareness and drive traffic to your site!

Why should I use social media? Read more...

What channels should you consider? Read more...

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